SELLING TO VITO by Parinello Anthony
Author:Parinello, Anthony
Language: eng
Format: epub
after months or even years of wasted effort, time, and resources trying to fit a square peg into a round hole!
Think back on your own history, and consider what I've just told you. Does it match up with your own experience? In your heart, do you sense I'm right about this? Delete the prospects that don't match your best customer's persona. Do it now.
Now … take the prospects that are still on your sales forecast and quickly find out what VITO's name is and what his or her Personal Assistant's name is. (If you need some help in knowing how to find out the latter of those two items, no worries, I'l get to that in a little while.) VITO RULE #19
You must know how to approach VITO.
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